Our team combines deep operational expertise with a passion for helping dental practices grow. With backgrounds in strategy, finance, and technology, we turn data into action and support practices like a true virtual COO.

Mike Smith
Chief Executive Officer

Bethan Carlson
Chief Operating Officer

Tiffney Esplin
Chief Financial Officer

Evan Richards
Chief Technology Officer

Nancy Zelno
Chief Strategy & Execution Officer

Office: 3214 N. University Ave Suite 254
Provo, Utah 84604
© 2026 VADA SYSTEM, LLC. All Rights Reserved.

© 2026 VADA SYSTEM, LLC.
All Rights Reserved.